The Ten R's of Leadership Communication

Here are 10 tips for effective leadership communication.


Communicate only when there is a compelling reason to do so. Every piece of communication should serve to move you closer to achieving your key objectives.


The meaning of your communication is the response you get. Your effectiveness as a communicator is determined by what employees do in response to your communication, not by how well you think you communicate.


Apply the Rule of Three; make only three points per communication.


Deliver the right message to the right employees at the right time so as not to waste employees’ time and distract them from the job at hand.


Refresh your approach periodically to avoid your communications becoming dull or predictable.


Build rapport with your employees to foster their buy-in to your communication on both rational and emotional levels.


Repeat your key messages at every opportunity. The standard communication maxim still applies: ‘Say it seven times in seven different tactics’. When you start getting bored with the message, employees are probably just tuning into it.


Reinforce your messages by connecting them to the organisation’s vision, values and strategy to provide a compelling context for your communication. This helps give employees the ‘big picture’ perspective.


Constantly review the effectiveness of your communication. Seek regular feedback from your audience to determine if their response to your communication is helping or hindering achievement of the desired outcomes.


Keep it real. Authenticity underpins credibility.