The Tactics Selection Tool supports a performance-based, outcome-focused approach to selecting tactics. It comprises five steps.
1: Issue & Desired Outcome – Clarify ‘why’ you are communicating by determining:
– The issue you wish to address through communication.
– The desired outcome of that communication (list in sidebar)…Cont.
Oxygen enables life. It unlocks energy in the food we eat. Oxygen is to life as communication is to leadership. Leadership communication unlocks employees’ energy – their physical, mental and creative energy – to achieve high performance. When employees walk through the workplace door, they have a choice. They can expend the minimum amount of energy on their jobs, just enough to stop getting fired.Or they can apply their discretionary energy to get the job done with extraordinary, high-performance results…Cont.
Effective leadership communication impacts the organisation’s bottom-line according to the following authoritative sources: High-performing workplaces are up to 12 percent more productive and three times more profitable than their peers, with a profit margin difference of AUD$40,000 per full-time employee. Leaders in such high-performing workplaces have the ability to formulate and communicate a compelling vision, and to foster employees’ beliefs in shared goals and shared values. (Boedker et al, 2011)…Cont.