Overview – Wallet Cards
Wallet cards are the size of a credit card. They are often printed and laminated on both sides. Their small, compact size makes wallet cards a useful tactic for communicating important information in a concise, ready-reference format. Wallet cards can be kept in employees’ wallets or pockets, taken to conferences or used as giveaways during meetings with potential clients or suppliers.
Z-cards are expanded versions of wallet cards that fold up in a concertina-like format. They are useful for communicating more information than will fit the wallet card format.
This tactic is useful for:
✓ Encapsulating the organisation’s vision, values, and strategy.
✓ Reinforcing key corporate initiatives, such as the roll-out of Customer Service Principles.
✓ Providing a ready-reference list of names and contact details for emergency purposes.
✓ Providing a summary of important OH&S policies, first-aid tips, and emergency evacuation procedures.
✓ Including in induction material for new employees.
✓ Communicating key messages about new products, services, processes or policies.
Things to consider:
⇒ Determine purpose and whether you require a wallet card or z-card. Develop the information to be included.
⇒ Solicit feedback and input from employees about the proposed format and copy for the wallet card or z-card. Ensure that employees see the relevance and worth of the tactic.
⇒ Create the look and feel of the wallet card or z-card to meet corporate identity guidelines as per the style guide.
⇒ Produce sufficient quantities to cater for future needs and reprint as required.
⇒ Distribute the wallet card or z-card together with a personal letter from a relevant leader explaining its purpose.
Wallet cards or z-cards can be conveniently inserted into the reverse side of employees’ IDs, or the security cards by which they access their places of work.