Overview – Stickers
Stickers are printed labels that can be made from a range of materials, including paper, acrylic, card-stock, cloth or metal. They are produced in a variety of sizes or formats for affixing to almost any kind of surface.
The communication value of stickers lies in their capacity to transform common, everyday items into a communication medium. They achieve message cut-through because they put the message right where the behavioral decision point occurs. For example, an email asking employees to reduce energy consumption by switching off their computers at night may get lost in all the informational ‘noise’. A sticker with that same message, distributed for employees to affix on their computers, is more likely to result in the desired behaviour.
Other examples include the following:
– Stickers adjacent to the photocopier ‘Copy’ button to remind users to ‘Think before you print’.
– Stickers on serviettes in the staff cafeteria to recognize an outstanding achievement or promote a new product.
This tactic is useful for:
✓ Capturing employees’ attention in an eye-catching way at the behavioural decision-point.
✓ Recognising outstanding achievements in conjunction with a recognition event.
✓ Promoting new products, services, initiatives.
✓ Publicising required standards of practice.
✓ Reminding employees about milestone dates.
Things to consider:
⇒ Identify surfaces that could be embellished with a sticker to convey an important message. Some examples include:
– Large stickers on the floor pointing the way to an event.
– Stickers on washroom mirrors that read: ‘You’re looking at the person responsible for your safety’.
– Stickers in staff kitchens stating: ‘Dry hands are safe hands’.
– Stickers on the front cover of induction folders with a welcome message that encompasses one of the organisation’s values. For example: ‘Welcome to [organisation name]. We value success through partnerships. We’re glad you’ve joined our team.’
– Stickers by the light switch stating: ‘Would the last person to leave please switch off the lights’.
⇒ Follow all corporate identity guidelines regarding logo use, colour palette, and font styles.
⇒ Use re-adherable adhesive for re-applying stickers in different locations and for different purposes
Use stickers to help embed the organisation’s values. Print the organisation’s values on separate stickers. Use them to acknowledge when employees demonstrate alignment with those values. This forges a connection in employees’ minds between the value and its practice. For example, a leader receives a sales report noting a great result achieved through teamwork. The leader affixes the sticker below and returns the memo to the sender with a ‘Well done!’ notation.