Overview – Speeches
Speeches entail the verbal delivery of information and ideas in a structured and deliberate manner to inform, motivate and inspire employees, or to celebrate major achievements. Effective speech-making has been a hallmark of great leaders down through the ages. Speeches are more memorable when the speaker:
– Establishes rapport with the audience.
– Delivers the speech with authenticity.
– Uses a vocal tone to reinforce the meaning of what they are saying.
– Uses gestures and other body language that accords with their words.
– Creates a compelling picture of the key message in the listeners’ minds.
This tactic is useful for:
✓ Informing employees.
✓ Inspiring or uplifting an audience.
✓ Creating memorable ‘pictures’ in employees’ minds to build rapport and foster message recall.
✓ Addressing difficult or emotionally charged issues in a personable and authentic way.
✓ Celebrating milestones or achievements.
Things to consider:
⇒ Determine the purpose of your speech. What response do you want from employees? What benefits are in it for them?
⇒ Map out the structure of your speech. What are your three key messages about the topic?
⇒ Develop content keeping your audience in mind at all times. Choose words that will resonate with them. Consider their educational level and current knowledge about the subject. Avoid jargon, acronyms and highly technical terms, which alienate those who do not know what you’re referring to.
⇒ Aim to create powerful pictures in your audience’s mind by telling memorable and engaging stories to build rapport with employees.
⇒ Rehearse your speech in front of someone who represents your audience and will give you constructive feedback.
⇒ Hone your speech-making skills by joining a club such as Rostrum or Toastmasters International.
Employees repeat what they remember. Here are some tips for making your speeches memorable: Use simple language, use alliteration, as President Barack Obama did in his Inauguration speech: “… we have tasted the bitter swill of civil war and segregation” and use a phrase that goes to the heart of what you stand for, such as the Jim Collins’ phrase “From good to great”, and repeats it at every opportunity.
Category: Face to Face