Overview – Recognition events

Recognition events are occasions to publicly acknowledge employees who demonstrate desired organisational behaviours and achieve outstanding results. Recognition events are a valuable communication tactic for the following reasons:
They foster understanding of performance expectations in terms of specific and identifiable behaviours and goals.
They give meaning to the core values through the public affirmation of ‘champions’ who demonstrate aligned behaviours and actions.

Recognition events may include the presentation of some form of reward. These need not be expensive. It is the recognition accompanying the reward that often has more meaning for employees. A simple certificate signed by the CEO has perceived value because it can be displayed at an employee’s workstation or included in their resume portfolio.

Grey TickThis tactic is useful for:


 Promoting and acknowledging desired behaviours.
 Fostering understanding about performance expectations.
 Teambuilding through peer recognition.
 Celebrating when targets are hit, particularly stretch targets.
 Fostering engagement to help drive retention.
Championing ‘heroes’.

cloudyThings to consider:


Determine the behaviours and results you wish to recognise. Select those that align with the organisation’s values and objectives.
 Establish whether recipients will be nominated by you, peers, internal customers, CEO or other.
 Decide the name of your program, the award to be given, the occasion at which the recognition will take place, and the communication tactic(s) to promote the program.
 Develop the nomination and selection processes. Create a nomination form that includes all relevant details, such as the award citation and tick boxes to identify the values that were demonstrated.
 Create a certificate template. You’ll find a range of templates under ‘Award Certificates’ in Microsoft PowerPoint.
 Present certificates and awards at suitable employee gatherings, such as team meetings.
 Publicise the award winners and their efforts in a variety of communication tactics, including the intranet. Or create a ‘Wall of Honour’ in a high-traffic area to display photos and citations of award recipients.

Tone BulbHelpful tip: 


Here’s an example of a peer-based program called ‘Knock Your Socks Off’ to recognise employees’ values-aligned behaviour. At the monthly team meeting, recipients were presented with a certificate citing their achievement, as well as socks in the corporate colours. The department head also presented the ‘Greater Award’ to the employee who most helped the team grow from good to great. The award was a cheese grater (greater) mounted on a block of wood.
Category: Face to Face