Overview – Posters
Posters are any piece of printed material of any size, designed for attachment to a wall or vertical surface. Posters are valuable for drawing employees’ attention to new and important information, e.g. a new safety policy. They are effective when the content is eye-catching, impactful and provides sources for further information. To grab employees’ attention, posters should be located in high-traffic areas such as entrance foyers, lift wells, canteens, kitchens, bathrooms, by the printer, at staff gyms or on notice boards.
This tactic is useful for:
✓ Alerting employees to new information or important changes.
✓ Promoting and generating enthusiasm for upcoming events.
✓ Motivating and inspiring through the use of noteworthy quotations and graphic images.
✓ Introducing new products or benefits.
✓ Publicising safety slogans and/or policies.
✓ Promoting fund-raising or community events.
✓ Announcing employee social events or functions.
Things to consider:
⇒ Determine the message you want the poster to convey.
⇒ Define your target audience and determine the spaces they most often frequent for work-related, social, administrative and personal purposes.
⇒ Keep the text short and simple. Make the font large and bold to capture employees’ attention. Provide details of where to find further information in smaller type.
⇒ Convey your message through the visual appeal of your poster. Get creative with the copy through a play on words or an unexpected juxtaposition of two concepts. Support the copy with eye-catching colour and/or imagery.
⇒ Consider the clever use of humour if it is appropriate to the poster’s purpose and the organisation’s culture.
⇒ In large organisations, enlist the support of a network of helpers to display the posters and then remove them when the information is no longer current.
Increase the effectiveness of posters through the artful use of colour, images, and text to capture employees’ attention. Posters’ visual appeal can be enhanced or diminished by the location where they are displayed. An eye-catching poster located in a prominent position is more likely to stand out in employees’ everyday workspace.