Overview – Postcards/e-cards
Postcards are a rectangular piece of thick paper or light-weight cardstock. They are intended for writing brief messages and distributing without an envelope. An e-card is similar to a postcard with the primary difference that it is created and sent using digital technology.
Postcards can be sent to employees as one element of a broader communication program. Or they can be provided to employees for them to distribute as they see fit. E-cards are usually distributed via email and are considered to be more environment-friendly than paper formats. The digital format of e-cards makes them more versatile in terms of presentation content. They can be easily sent to many people at once or personalized by the sender.
This tactic is useful for:
✓ Reinforcing key messages pertaining to specific change programs or initiatives.
✓ Promoting the organisation’s values.
✓ Undertaking regular employee surveys to source fast, tick-the-box feedback on specific topics.
✓ Promoting employee recognition and acknowledgment by peers and leaders.
Things to consider:
⇒ Determine the desired outcome of using the postcard or e-card format. Potential uses include:
– Invitations to forthcoming events.
– Reinforcing key messages of major programs. For example, the new customer service principles: what they are, what they mean, and why they’re important to customers, etc.
– Reminders of required behavior during festive seasons.
– Providing a quick pulse- check on specific issues. Regularly distribute cards to a random sample of employees with a tick-the-box format on one side and return address on the other.
⇒ Create an impactful design tailored to the postcard or e-card format that meets corporate identity guidelines.
⇒ Provide the contact details of a designated person to contact for further information, if necessary.
Include a tear-off postcard on the back page of the organisation’s newsletter so employees can submit their ideas, suggestions or feedback about a topic. Print the address on one side of the postcard (include a postage stamp if required). On the reverse side, create a simple layout for employees to write their name, location, and idea. The most viable suggestions/ideas can be published in a variety of tactics.