Overview – Podcasts
Podcasts are online audio files available for download or on-demand listening on portable media players and computers. Podcasts are distributed using syndication or RSS feeds so users can subscribe to and download files automatically when new content is added. The most common audio file format is MP3.
The term podcast, like broadcast, can refer either to the series of content itself or to the method of syndication. The latter is called podcasting. The host or author is referred to as a podcaster.
Vodcasts are video podcasts, a term used for the online delivery of video on demand via PC, TV, set-top box, media centre or multimedia device.
This tactic is useful for:
✓ Communicating organisational information that is media-rich and impactful for employees to access at their convenience.
✓ Keeping mobile and remote workers informed and connected.
✓ Improving the relevance of information through RSS feeds that employees opt to receive.
✓ Raising leaders’ profiles.
✓ Training purposes.
✓ Archiving audio newsletters.
Things to consider:
⇒ Determine the desired outcome of using podcasts/vodcasts and how they will integrate with other complementary communication tactics.
⇒ Create a centralised platform, such as the intranet, to house all current and archived podcast/vodcast content.
⇒ Equip employees with the necessary technology.
⇒ Expand the criteria for audience segmentation to capitalise on the narrow-casting capability of podcasts/vodcasts.
⇒ Create your program with the necessary recording equipment.
⇒ Enable your audience to subscribe to your podcast/ vodcast via RSS so it will be automatically available to them whenever new content is distributed.