Conferences are briefing sessions held once or twice a year to communicate relevant information to defined employee groups. Content may focus on the following areas: Organisational review and market updates,
Conversation cafés are a form of employee interaction that simulates the conversations friends have in cafés discussing topical issues, and ways to solve them. The conversation café methodology models this by seating groups of employees.
Conversation with the chairman is an interview-style dialogue conducted as part of an employee conference, roadshow or townhall meeting. The value of the chairman as a communication medium is often overlooked.
A desktop alert is an electronic message sent to multiple employee computers. It displays a pop-up message window with text, images and hyperlinks on the screen. Desktop alerts are typically used for messages that have high strategic importance.
A desktop news feed or ‘ticker’ is a narrow window of moving text displayed at the bottom of an employee’s computer screen. Typically desktop tickers include short updates and the headlines of longer articles (available by a hyperlink).
Desktop wallpaper messages are the publication of messages to employees’ computer desktops or wallpaper backgrounds. Software tools are available that allow you to publish messages to employee desktop wallpaper / computer backgrounds.
Digital signage is the display of information on electronic screens in open work spaces and /or on screensavers. The technology enables presentation of multiple video, image and audio formats, live TV, flash media, PowerPoint presentations.
Displays are information stands or information booths that showcase products, technologies, divisions, services or initiatives to raise employee awareness and understanding.Displays can be an innovative and interactive way to impart information.
E-zines are electronic, email or online magazines or newsletters. An e-zine may be online only, or may be the online version of a hard-copy newsletter or magazine. E-zine formats can include text, graphics, photos, embedded links and video links.
Electronic quizzes, which are similar to paper-based quizzes are available on webpages or as interactive desktop alerts. Electronic quizzes are useful for reinforcing messages, increasing employee knowledge and keeping employees motivated.
Electronic surveys and polls are useful for taking the pulse of the organisation and enabling staff to provide feedback. Electronic survey software applications are available online for little or no cost.
Email is one of the most widely used forms of business communication. However, the ready availability of mailing lists and use of ‘reply all’ can result in employees receiving unwanted or irrelevant information.
Employee annual reports provide information to employees about the organisation’s activities and achievements during the past year, and prospects for the year ahead. They are generally produced in conjunction with the annual report.
A flipchart is a pad of large paper sheets fixed at the upper edge to a support board that stands on a tripod. Text is usually hand written with marker pens and may include figures or charts. When completed, the sheet is flipped over.
Flyers are an effective tactic for conveying information on a single, specific topic, such as a new product or service, a sponsorship initiative or event, etc. Flyers might also include a list of supplementary sources of information or a summary.
Focus groups are a qualitative research tool in which a group of employees is asked about their attitude to, and opinions of, an issue, product, service, initiative, event or idea. Focus group discussions are led by a facilitator.
Enterprise gamification is a combination of online quizzes and competitions to track and reward employee behavior. Its purpose is to drive certain behaviors and to encourage healthy competition between employees.
The application of Gift Boxes as a tactic lies in using these ‘gifts’ to embody or represent aspects of key corporate messages. For example, a set of creative games might be included in a gift box to reinforce ‘Creativity’ as a core value.
A glossary lists words, terms, phrases and acronyms commonly used in an organisation. Its purpose is to create shared understanding across all locations, levels and job functions to improve the effectiveness of an organisation’s communication.