Overview – Online video
Online video – Video production costs have dropped in recent years making video a viable employee communication tactic for most organisations. Video hosting sites such as YouTube, Vimeo and Wistia make it relatively easy for employees to view videos. Thanks to YouTube, video captured with a smartphone is often considered acceptable quality these days.
This tactic is useful for:
✓ Conveying meaning that can’t be displayed in text. For example, credibility, conviction and passion are more effectively conveyed visually.
✓ As a substitute for face-to-face communications (e.g. for remote workers or multiple sites).
✓ Consolidating lots of information into a short update.
✓ Employee training and induction.
✓ Providing context to other communications.
✓ Presenting a video blog from senior leaders can be easier for them than writing a blog.
✓ Recording meetings and presentations.
✓ Conducting employee video competitions.
Things to consider:
⇒ Be clear about the objectives and main message of each video.
⇒ Should filming and/or editing be undertaken in-house or outsourced?
⇒ What video editing software will be used?
⇒ Create or adapt videos to make them relevant to specific employee groups.
⇒ Consider how videos will be distributed and assess the possible impact on the network.
⇒ Ensure video formats can be viewed on a range of devices.
⇒ Ensure all uploaded videos are correctly tagged and organised.
⇒ Do the videos need to be approved before going live?
⇒ Host videos on the intranet in a format that staff are used to (e.g. YouTube)
⇒ To increase visibility, consider delivering video to targeted employees as a desktop alert.
Embed video in email, newsletters and intranet pages. Tools such as Speechpad allow you to easily transcribe video content. Useful video with clear objectives is better than flashy video production without purpose. Monitor viewing rates and adapt your video strategy based on what works best within your organisation.