Overview – Online meetings & webinars
The term webinars is short for ‘web-based seminar’. Webinars are typically presentations shared simultaneously over the web across multiple participants in dispersed locations. Typical features of a webinar include slide show presentations, screen sharing, live or streaming video, VoIP (real-time audio communication through the computer via use of headphones and speakers), whiteboard, text chat, polls.
This tactic is useful for:
✓ Conducting virtual meetings, conferences and seminars.
✓ Making a major announcement.
✓ Showcasing new products or services.
✓ Training employees on new systems and applications.
✓ Raising the profile of leaders for employees in diverse locations.
✓ Facilitating group collaboration and feedback, e.g. brainstorming ideas to address specific issues and challenges.
Things to consider:
⇒ Determine the goals of the webinar – is it to inform, educate, or drive behaviour change?
⇒ How many attendees do you expect? (ensure systems scale).
⇒ Should you run one event or multiple events customised to individual groups or time zones?
⇒ Ensure the platform you select has the features you want such as polling, chat, Q&A, and recording.
⇒ Will you use Voice over IP (VoIP), an audio bridge or both?
⇒ Will software need to be installed on local computers? Is this possible?
⇒ Will delegates be muted?
⇒ How will you manage questions? At intervals, during the presentation or at the end?
⇒ Record meetings and make recordings available after the event.
⇒ Ensure you have a speaker, moderator (to improve the flow and view the questions as they are submitted), and support person for technical issues.
Commence your webinar with a ‘Welcome’ slide to let people know they are in the right place. Send reminders to encourage attendance. Don’t be disappointed if the attendance numbers are only a percentage of those registered, this is normal.