Overview – Online meetings & webinars

The term webinars is short for ‘web-based seminar’. Webinars are typically presentations shared simultaneously over the web across multiple participants in dispersed locations. Typical features of a webinar include slide show presentations, screen sharing, live or streaming video, VoIP (real-time audio communication through the computer via use of headphones and speakers), whiteboard, text chat, polls.

Well-known web conferencing services include GoToMeeting and Webex.

Grey TickThis tactic is useful for:


Conducting virtual meetings, conferences and seminars.
Making a major announcement.
Showcasing new products or services.
Training employees on new systems and applications.
Raising the profile of leaders for employees in diverse locations.
Facilitating group collaboration and feedback, e.g. brainstorming ideas to address specific issues and challenges.

cloudyThings to consider:


Determine the goals of the webinar – is it to inform, educate, or drive behaviour change?
How many attendees do you expect? (ensure systems scale).
Should you run one event or multiple events customised to individual groups or time zones?
Ensure the platform you select has the features you want such as polling, chat, Q&A, and recording.
Will you use Voice over IP (VoIP), an audio bridge or both?
Will software need to be installed on local computers? Is this possible?
Will delegates be muted?
How will you manage questions? At intervals, during the presentation or at the end?
Record meetings and make recordings available after the event.
Ensure you have a speaker, moderator (to improve the flow and view the questions as they are submitted), and support person for technical issues.

Tone BulbHelpful tip:


Commence your webinar with a ‘Welcome’ slide to let people know they are in the right place. Send reminders to encourage attendance. Don’t be disappointed if the attendance numbers are only a percentage of those registered, this is normal.
Category: Electronic