Overview – Murals
Murals are images and/or text applied directly to blank walls, ceilings, glass panelling or other large permanent surfaces in the work environment. Murals are a useful communication tactic because they convert bland and unused flat surfaces into ‘message boards’ through eye-catching and engaging visual effects. Murals are impactful in high-traffic areas such as call centres, factory workplaces, staff canteens and office foyers, or in training rooms, meeting areas or conference facilities.
Murals can be created by employees as part of a team-building exercise to reinforce key messages. Alternatively, murals can be created by professional artists or graphic designers.
This tactic is useful for:
✓ Establishing a strong organisational identity in new premises.
✓ Representing aspirational goals in thematic images and words to name conference areas, meeting rooms and communal areas.
✓ Converting workspaces into creative and inspiring environments.
Things to consider:
⇒ Reflect the internal brand of your organisation on the blank walls of meeting rooms, conference facilities, foyers and kitchen areas with murals. Use colours and imagery that align with your corporate identity and culture.
⇒ Use an effective combination of words and images to convey messages that give meaning to core values, aspirational goals or key targets. For example, creating murals and assigning names to meeting rooms that reflect the organisation’s values.
⇒ Employ the services of a graphic designer to create the murals and an artist to render the designs. Alternatively, run a competition for employee-designed murals. Or encourage a new team to make a workspace their own by handing them tins of paint and a collection of brushes.
Another form of an organisational mural is the graffiti board. Its purpose is to generate employee input on topics in an engaging and innovative way. Create graffiti boards by hanging large sheets of paper on the walls of communal areas. Post a few questions relevant to the organisation. Invite employees to create free-flowing threads of ideas and insights by adding or responding to others’ comments, always with due respect shown.