Overview – Mobile apps
‘Mobile apps’ are the software that runs on a mobile device. The adoption of smartphone and tablet devices within the enterprise is growing fast. Mobile devices are particularly prevalent in organisations with mobile, remote and field workers. Mobile versions (the mobile app) of Customer Relations Management (CRM), Enterprise Resource Planning (ERP), Business Intelligence (BI) and Messaging applications are becoming common. Mobile-version intranet applications are also becoming available.
This tactic is useful for:
✓ Providing remote and mobile access to key systems such as intranet applications and information.
✓ Increasing the uptake of programs such as wellness or benefits programs.
✓ Communicating with mobile, remote and field workers.
Things to consider:
⇒ Who are the target users? All mobile users or just a segment?
⇒ Think about the type of information that employees need when they are mobile versus when they are on the organisational network.
⇒ Apply the 80/20 rule to mobile communication; not all communications need to reach mobile devices.
⇒ Ensure information available to mobile devices is concise and formatted for the screen size.
⇒ Are mobile devices enterprise owned or owned by the individual? This will influence the uptake of an enterprise mobile app.
⇒ How will the app be made available to employees?
⇒ How critical is it for mobile users to have the latest data?
⇒ Are there restrictions for storing data on the device?
⇒ What provisions are there in the case of no network connectivity?
Decide which of the mobile platforms your application is compatible with. You will need to work closely with IT on security, data synchronisation, device management, and the necessary support for multiple devices. Decide what type of device you are aiming for (e.g. iPhone versus iPad) as this will determine the screen size to optimise the app for.