Overview – Message cubes

Message cubes are heavy-weight paper or light-weight cardstock folded to create a cube with messages on each of the cube’s six faces. Message cubes are a highly visual communication tactic. A cube’s six faces provide a wealth of design possibilities for showing the connections between parts of an organisational system, the flow-on effects in a causal chain, or representing the building blocks of an organisation.

Message cubes are a kinesthetic medium. The process of constructing the cube from flat card involves hands-on effort. Cubes can function as learning tools to stimulate creativity during team meetings or brainstorming sessions.Message cubes are a decorative way to keep key messages visible at employees’ workstations. They can be placed on computers or strung from the ceiling.

Grey TickThis tactic is useful for:


Creating awareness about key organisational messages and keeping those messages top of mind.
Capturing employee’s attention in an innovative way.
Incorporating into induction programs.
Training sessions.
Giving away at displays and trade shows.

cloudyThings to consider:


Determine the desired outcome of using message cubes as part of an employee communication program.
Define key messages.
 Develop a concept that innovatively capitalises on the visual possibilities of the six-sided cube format to communicate the key messages.
Deploy message cubes singly or as a series of cubes distributed over a period of time. The latter option cumulatively builds up the key messages to achieve the desired outcome. For example, an organisation’s core values might be Accountability, Breakthrough Thinking and Creativity. The ‘A’, ‘B’, ‘C’ letters lend themselves to the idea of using message cubes to replicate children’s alphabet blocks. A separate message cube is produced for each value. The three message cubes are distributed separately over a three-week period to sustain interest and build meaning around the three values.

Tone BulbHelpful tip:


Distribute message cubes with an accompanying letter from the leader explaining their purpose and intent. Run a competition for the most innovative use of the message cubes. Photograph employees constructing the message cubes at their work-stations for inclusion in the employee annual report.
Category: Print