Overview – Magnetic products
Magnetic products are words or images attached to a magnet that is used to secure items such as notes and cards onto magnetic surfaces, they are sometimes referred to as fridge magnets. In an organisational environment, magnets can be an impactful, useful and colourful means of communicating key messages in unexpected places and ways, e.g. on magnetic surfaces in staff kitchens, whiteboards, etc.
Magnetic products can be effective as one component in a suite of tactics to raise awareness about important issues. Other complementary tactics can be then used to reinforce the key messages to build employee understanding and foster buy-in.
This tactic is useful for:
✓ Using magnetic surfaces to communicate key messages.
✓ Launching a new brand.
✓ Reinforcing the values.
✓ Celebrating a major milestone or achievement.
✓ Promoting a new product, service, advertising campaign or organisational initiative.
✓ Keeping key messages top of employees’ minds.
✓ Offering as giveaways at conferences, displays, or team off-sites.
Things to consider:
⇒ Determine the purpose of your magnetic product, and the message you wish to convey.
⇒ Select from a wide range of magnetic products, including:
– Fridge magnets, Bookmarks, Document holder clips, Photo frames, Puzzles, Paper clip holders, Calendars, Memo boards, Purpose-shaped cut-outs, Bottle openers, Word games, Notepads
⇒ Develop the magnet’s design and upload directly to a supplier’s website for manufacturing. Alternatively, employ the services of a graphic designer.
⇒ Promote the magnetic products by running competitions for the most innovative, imaginative and unusual use or application.
Magnets in the shape of letters of the alphabet or individual words can be an interactive way for employees to build meaning by creating their own messages. For example, produce magnets for each organisational value, and for other keywords such as ‘customers’, ‘service’, ‘performance’, etc. Encourage employees to create their own messages with these magnetic words to foster awareness and build meaning around the values.