Overview – Leader’s update
Leader’s update comprises messages critical to the achievement of organisational objectives that are communicated to employees direct from the leader with regular frequency. It is a tactic to provide information and inspiration about: Progress on key performance indicators, employee behaviour and actions that support or undermine the organisation’s values, customer/client feedback and calls to action. The leader’s update can be communicated via the following tactics: news lines, email, e-zine, a special site on the intranet, town hall meetings etc.
This tactic is useful for:
✓ Updating employees with relevant facts and figures to optimise performance.
✓ Connecting the ‘workplace’ to the ‘marketplace’ with information about sector trends, emerging technologies and competitive threats.
✓ Motivating employees.
✓ Providing a line of sight to customers or clients.
✓ Building trust between leader and employees.
✓ Developing leaders’ communication skills.
✓ Reinforcing the organisation’s vision and values.
Things to consider:
⇒ Deliver consistent messages: stay ‘on message’ to build credibility and understanding.
⇒ Ensure there is complete alignment between your external and internal messages, as well as alignment with other leaders’ messages.
⇒ Repeat your core messages: reiterate many times a few key messages that are fundamental to delivering on your objectives. This creates a measure of certainty in an organisational environment of constant change.
⇒ Demonstrate a personal commitment to, and endorsement of, key messages by sharing personal insights to explain why and how these are critical to the organisation’s success.
⇒ Be visible: see and be seen; hear and be heard.
⇒ Choose your media wisely: the medium is the message.
⇒ Listen. Listen. Listen. Invite employee feedback in the form of their ideas, suggestions, issues of concern, and insights from their customer or client interactions.
Two things are key to grabbing employees’ attention and getting message cut-through. First is the simplicity of the message. Remember the KISS principle: Keep It Simple, Simon! Second is the constant repetition of an overarching ‘story’ that encapsulates the leader’s vision and gives clarity of purpose. Such ‘stories’ serve to inspire and persuade employees to buy-in and commit to a leader’s agenda.
Category: Face to Face