Overview – Kiosks
Kiosks are free-standing electronic devices comprising a keyboard and/or touch screens that deliver multimedia presentations and pre-programmed services. They address the communication needs of employees where other tactics, such as email, are not available due to technological or infrastructure limitations. Kiosks can extend the reach of a leader’s communication to locations where there is no intranet or where there is a large number of shift-workers or non-permanent employees.
This tactic is useful for:
✓ Presenting essential operational data and organisational news to employees who don’t have access to a computer, e.g. shop-floor employees.
✓ Enabling employee self-service such as the checking of personnel files to update contact details, addresses, qualifications, etc.
✓ Fostering awareness about changes to employee services, such as the employee benefits program.
✓ Introducing information that can be complemented by print communication to provide in-depth details.
Things to consider:
⇒ Minimise the amount of time an employee needs to spend at a kiosk. Employees may resist completing tasks or accessing information via kiosks if it’s time-consuming and difficult to use.
⇒ Keep content such as videos short and to the point.
⇒ Organise and categorise the information in a clear and obvious way to enable the user to access the information they want quickly and efficiently.
⇒ Limit the layers of choice that users need to make when accessing information. A good navigation rule is to avoid having the user drill down more than three levels to reach their desired information.
⇒ Ensure there are enough kiosks to serve the target audience adequately. Long queues for kiosks may diminish their appeal.
⇒ Update information frequently (at least weekly) to maintain employee interest and usage.
Use the communication potential of kiosks to its fullest by making the users’ experience lively and interesting. Vary the mix of content and presentation styles. Intersperse corporate news and information segments with lighter-weight, motivational and entertaining slides. This broadens the informational and entertainment appeal of kiosks.