Overview – Infographics
Infographics are a visual presentation of information. They use a mix of useful information and eye-catching images. Infographics are typically more engaging than written media and can easily explain complex topics and relationships. Use of infographics on the internet is growing rapidly. Infographics can be static or interactive.
This tactic is useful for:
✓ Bringing data to life.
✓ Making information more engaging and entertaining.
✓ Making data and messages more memorable.
✓ Addressing information overload by consolidating information.
✓ Communicating complex data or concepts visually.
✓ Explaining relationships between multiple systems and processes.
✓ Telling a story.
Things to consider:
⇒ Who is your target audience?
⇒ Is the data correct and of interest to the audience?
⇒ What are you trying to achieve with the infographic? What is the response you’re looking for?
⇒ How does an infographic fit within the wider communication program?
⇒ Will you design the infographic internally or outsource?
⇒ Should the infographic be interactive?
⇒ Which communication tactics will be used to promote the infographic? Good options include posters, screensavers, digital signage, the intranet and staff newsletters.
⇒ Do you want staff to be able to share the infographic internally and/or externally? If so, include ‘email to colleague’ or social sharing buttons.
⇒ How will you include calls to action?
Have a single topic for an infographic, use visuals that give clear emphasis to the facts and figures. Keep text concise and ensure it supports the visuals and investigate infographic design tools such as Visual.ly, Piktochart or Canva.