Overview – Employee annual reports
Employee annual reports provide information to employees about the organisation’s activities and achievements during the past year and prospects for the year ahead. They are generally produced in conjunction with the annual report. In so doing, they place employees on an equal communication footing with key external stakeholders.
Their purpose is to communicate information that is specifically relevant to employees, including operational and financial data. Employee annual reports usually comprise between four and 16 pages and are produced in either an A4 or tabloid format.
This tactic is useful for:
✓ Informing employees who are not shareholders and therefore may not receive the annual report.
✓ Showcasing employees and their efforts.
✓ Showing the connection between employees’ accomplishments and the organisation’s achievements/progress.
✓ Increasing employees’ financial literacy about the business: how the organisation generates and allocates revenue.
✓ Drawing a line of sight between employees’ efforts and the satisfaction and loyalty of customers or clients.
✓ Promoting the organisation to prospective employees and graduates.
✓ Inducting new employees into the organisation.
Things to consider:
⇒ Tailor the annual report content to meet employees’ communication needs, or create new content.
⇒ Develop a theme and approach that takes into account employees’ financial knowledge and literacy levels.
⇒ Show respect for employees by captioning their names for all photographs and ensuring that their comments are correctly recorded.
⇒ Employee annual reports can include the following topics:
– CEO’s insights of past year and challenges for the year ahead (also Chairman’s if that is meaningful to employees).
– Key achievements and progress over the past year presented in the context of the vision, values, purpose, mission and strategy.
– Competitive position/productivity.
– Focus and priorities for the year ahead, including employee-related issues such as training, health & safety, and employee benefits.
– Overview of each division to broaden employees’ understanding and knowledge of the organisation.
– Profiles of employees highlighting exemplary desired behaviours and depth of talent.
Publish photographs of various employee groups to show the diversity of the organisation. Include photographs of employees demonstrating the values in action, together with their comments about the past year. This reflects the organisation’s achievements through employees’ eyes to foster greater understanding of each others’ challenges and successes.