Overview – Cloud Storage
Cloud storage is used to store digital data, such as PowerPoint presentations, PDF documents, Excel spreadsheets or audio files. Cloud storage is a good communication tactic because they are cost-effective and easily accessible provided you have an internet connection (some cloud storage also allows offline access). They are also an expedient way of providing a mix of digital files to employees who have no other means of accessing such data.
Cloud storage is a cost effective way of storing files as you buy as much storage as you need, as your storage requirements grow, you can scale your cloud storage to match this.
This tactic is useful for:
✓ Communicating messages and information in various digital formats (documents, audio files, images, etc.).
✓ Communicating audio messages to employees who are on the road travelling for work purposes.
✓ Providing an audio record of conferences or similar events.
✓ Supplementing and enhancing print communication with an audio dimension.
Things to consider:
⇒ Establish the purpose of cloud storage in your communication mix.
⇒ Select the cloud storage solution that best suits your business needs
⇒ The audio potential of cloud storage is broad and can include the recording of:
⇒ Conference proceedings.
⇒ A series of mock radio programs comprising news updates, case studies and studio debates.
⇒ A series of interviews with the leadership team or external experts on topical issues.
⇒ Provide voice coaching for speakers or interviewees, if necessary.
⇒ Determine distribution method to the target audience, do all employees have access to the internet?.
⇒ Provide a means to receive employee feedback via a designated person’s telephone number or email address.
Save your crisis communication plan to the cloud. In the event of an emergency, it can be easily accessed should your work computers be down or destroyed.