Overview – Calendars
Calendars list the days of each week and month in a year, usually in a tabular format. They also highlight important dates such as culturally significant days, anniversaries, and public and school holidays. In an organisational context, calendars can be produced to communicate important messages, either informational or inspirational. For example, include the dates of major events, such as the announcement of the half-year and full-year results, or the performance appraisal cycle. This makes the calendar a valuable tool for coordinating leadership initiatives with employee efforts. Calendars can be produced to hang on a wall, as a stand-up format for placing on a desk, or as a Z-card for inserting into a compendium or folder.
This tactic is useful for:
✓ Promoting key dates for important employee-related processes, such as the performance appraisal cycle, personal development plans or employee morale surveys.
✓ Raising awareness about the organisation’s values by highlighting one value per year (or per quarter) and printing monthly examples of what the value means in the context of desired organisational behaviour. This can be shown through employee photographs and quotations.
✓ Featuring photographs and information about the organisation’s products and services, sites and projects.
Things to consider:
⇒ Determine the desired outcome of using calendars as a communication tactic, e.g. as a means to share important information, highlight significant employee-related processes or to promote the organisation’s values.
⇒ Develop key messages that will engender the desired response from the target audience.
⇒ Reflect the organisation’s corporate identity in the design and imagery of the calendar.
⇒ Investigate the wide range of innovative products for displaying calendars. For example, each month of a year can be printed on individual cards for displaying in stand-up CD calendar cases. These are available in a variety of sizes and shapes, e.g. jewel, panoramic, floppy and 4” x 6” photo calendar cases.
As a supplement to calendars, use custom-printed diaries to provide leaders with information about major organisational events and important dates, such as the performance appraisal cycle. These diaries can include helpful leadership tips and important reference information such as the contact details for key support functions or other site locations.