Overview – Branded goods
Branded goods are merchandise that are labelled with a distinctive organisational logo and/or words. There is a wide variety of goods that can be branded for employee communication purposes including:
Badges, Bumper stickers, Business card holders, Business shirts, Caps, Carry bags, Coffee mugs, Computer memory sticks, Glassware, Jackets, Letter openers, Mobile-phone socks, Motivational books, Pens, rulers, calculators, Scarves, Stationery, Sticky notes, Stress balls, Ties, T-shirts & polo shirts, Umbrellas and Wallets.
This tactic is useful for:
✓ Bonding a new team or department.
✓ Promoting a key initiative.
✓ Rewarding and recognising employees.
✓ Celebrating the achievement of key milestones e.g. first one-million sales.
✓ Creating a sense of unity at an event or conference.
Things to consider:
⇒ Establish the purpose of using branded goods as part of a communication program.
⇒ Decide on the desired ‘look and feel’.
⇒ Determine the message(s) you want to convey.
⇒ Apply corporate identity guidelines for branding information on the goods.
⇒ Select a supplier.
⇒ Oversee production.
⇒ Determine method of distribution and storage facilities, if required.
⇒ Publish photographs of employees using the branded goods in ways that reinforce the desired message.
Choose branded goods that reflect the brand essence of your organisation, e.g. fun, funky and fashionable; conservative and solid; or something in between. Ensure the quality of the branded goods conveys the right message about your organisation.