Overview – Banners
Banners are portable, multi-use display stands to show text, images and logos. Some banners are constructed with a combination travel case and floor-stand for maximum portability and ease of use. The benefits of using banners as a communication tactic internally include:
– Internal brand-building.
– Keeping key messages top-of-mind.
– Defining the overarching purpose of a conference or leaders forum.
– Bringing colour and focus to an employee gathering.
This tactic is useful for:
✓ Articulating key corporate messages, e.g. vision and values, at employee meetings and functions.
✓ Communicating key messages at special events, such as a leader’s roadshow.
✓ Displaying important information in high-traffic areas.
✓ Celebrating milestone achievements.
✓ Raising awareness about new products or services.
Things to consider:
⇒ Establish the communication purpose that the banner will serve.
⇒ Determine the target audience.
⇒ Define key messages and select relevant imagery.
⇒ Select an appropriate style of the banner based on the following criteria: Ease of set-up and dismantling, ease of packaging and transporting, the risk of damage and cost and suitability for the intended purposes.
⇒ Design the banner in accordance with corporate identity guidelines.
⇒ Appoint a person responsible for managing the storage, transportation and return of the banner to a designated location.
Colourful hanging banners can also be used to decorate the stage and seating areas at conferences, town hall meetings and leaders forums. Suspended either side of the projector screen or hung around the room, banners can be an impactful way of communicating key messages at an event with colour and visual imagery.