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Electronic | Comms Tools
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class="page-template-default page page-id-3621 element-sidebars-boundary-start element-text element-columns element-rule element-items element-comments element-sidebars-boundary-end element-page-title element-seo element-header-video right-sidebar layout-wide sticky-menu-enabled search-form-input-radius-disabled search-form-input-two-disabled">

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ELECTRONIC

The Electronic channel comprises tactics that use some form of electronic technology e.g. the SMS tactic uses mobile-phone technology.

Strengths

Awareness: good for creating awareness.
Consistency: the same exact message is delivered to all recipients.
Speed: information can be sent or retrieved quickly and efficiently. 
Volume: large amounts of information can be delivered or made available.
Accessibility: the communication is readily accessible to all employees set up with the required infrastructure.
Cost-effectiveness: day-to-day use is relatively inexpensive once initial investment in the required infrastructure has been made.
Complementary: online tactics can be effective for complementing face-to-face tactics.

Weaknesses

Volume: potential for information overload, particularly through email over-use.
Democratization: technology makes every employee a potential creator and distributor of information, reducing the organisation’s control of messages. This represents a threat unless well managed.
Impacts of emerging technologies: new technologies can mean steep learning curves regarding set-up logistics, supplier/vendor relationships, and impact on employees’ work.
Low relevancy: the unrestricted use of Group email addresses and ‘Reply All’ can swamp employees with irrelevant information.
Scanning: research shows that people fully read only about 20 percent of the content on computer screens, which creates the risk of important information being missed (Nielsen et al).


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