The Electronic channel comprises tactics that use some form of electronic technology e.g. the SMS tactic uses mobile-phone technology.


Awareness: good for creating awareness.
Consistency: the same exact message is delivered to all recipients.
Speed: information can be sent or retrieved quickly and efficiently. 
Volume: large amounts of information can be delivered or made available.
Accessibility: the communication is readily accessible to all employees set up with the required infrastructure.
Cost-effectiveness: day-to-day use is relatively inexpensive once initial investment in the required infrastructure has been made.
Complementary: online tactics can be effective for complementing face-to-face tactics.


Volume: potential for information overload, particularly through email over-use.
Democratization: technology makes every employee a potential creator and distributor of information, reducing the organisation’s control of messages. This represents a threat unless well managed.
Impacts of emerging technologies: new technologies can mean steep learning curves regarding set-up logistics, supplier/vendor relationships, and impact on employees’ work.
Low relevancy: the unrestricted use of Group email addresses and ‘Reply All’ can swamp employees with irrelevant information.
Scanning: research shows that people fully read only about 20 percent of the content on computer screens, which creates the risk of important information being missed (Nielsen et al).