The Electronic channel comprises tactics that use some form of electronic technology e.g. the SMS tactic uses mobile-phone technology.
Awareness: good for creating awareness.
Consistency: the same exact message is delivered to all recipients.
Speed: information can be sent or retrieved quickly and efficiently.
Volume: large amounts of information can be delivered or made available.
Accessibility: the communication is readily accessible to all employees set up with the required infrastructure.
Cost-effectiveness: day-to-day use is relatively inexpensive once initial investment in the required infrastructure has been made.
Complementary: online tactics can be effective for complementing face-to-face tactics.
Volume: potential for information overload, particularly through email over-use.
Democratization: technology makes every employee a potential creator and distributor of information, reducing the organisation’s control of messages. This represents a threat unless well managed.
Impacts of emerging technologies: new technologies can mean steep learning curves regarding set-up logistics, supplier/vendor relationships, and impact on employees’ work.
Low relevancy: the unrestricted use of Group email addresses and ‘Reply All’ can swamp employees with irrelevant information.
Scanning: research shows that people fully read only about 20 percent of the content on computer screens, which creates the risk of important information being missed (Nielsen et al).
Online Collaboration tools are useful for encouraging collaboration between inter-departmental teams, and smaller groups working on a project
Imagine a physical brochure…that you open up to find a video playing! Video Brochures are a fusion of print and video-screen tec
Delivery on the external brand-promise builds customer satisfaction and loyalty. To achieve this first requires communication to employees because they are integral to delivering on the external brand-promise.
Ask the leader’ connects employees directly to a leader in a structured and planned way without any filtering. This is a means by which a leader can foster direct, two-way interaction with their employees.
Leader blogs are a means to make senior managers more accessible, to give employees a sense of the leader’s personality and to create a feeling of transparency.
Cloud storage is used to store digital data, such as PowerPoint presentations, PDF documents, Excel spreadsheets or audio files.
A desktop alert is an electronic message sent to multiple employee computers. It displays a pop-up message window with text, images and hyperlinks on the screen. Desktop alerts are typically used for messages that have high strategic importance.
A desktop news feed or ‘ticker’ is a narrow window of moving text displayed at the bottom of an employee’s computer screen. Typically desktop tickers include short updates and the headlines of longer articles (available by a hyperlink).
Desktop wallpaper messages are the publication of messages to employees’ computer desktops or wallpaper backgrounds. Software tools are available that allow you to publish messages to employee desktop wallpaper / computer backgrounds.
Digital signage is the display of information on electronic screens in open work spaces and /or on screensavers. The technology enables presentation of multiple video, image and audio formats, live TV, flash media, PowerPoint presentations.
E-zines are electronic, email or online magazines or newsletters. An e-zine may be online only, or may be the online version of a hard-copy newsletter or magazine. E-zine formats can include text, graphics, photos, embedded links and video links.
Electronic quizzes, which are similar to paper-based quizzes are available on webpages or as interactive desktop alerts. Electronic quizzes are useful for reinforcing messages, increasing employee knowledge and keeping employees motivated.
Electronic surveys and polls are useful for taking the pulse of the organisation and enabling staff to provide feedback. Electronic survey software applications are available online for little or no cost.
Email is one of the most widely used forms of business communication. However, the ready availability of mailing lists and use of ‘reply all’ can result in employees receiving unwanted or irrelevant information.
Enterprise gamification is a combination of online quizzes and competitions to track and reward employee behavior. Its purpose is to drive certain behaviors and to encourage healthy competition between employees.
Infographics are a visual presentation of information. They use a mix of useful information and eye-catching images. Infographics are typically more engaging than written media and can easily explain complex topics and relationships.
Instant Messaging (IM) is a form of real-time communication between two or more people based on typed text. The text messages are exchanged via computers connected over a local area network within an organisation or via the internet.
An intranet is an access-restricted website or portal used internally in an organisation. Intranets function as repositories of essential facts and data that employees can retrieve to meet their specific job-related and business-related info needs.
Kiosks are free-standing electronic devices comprising keyboard and/or touch screens that deliver multimedia presentations and pre-programmed services. They address the communication needs of employees.
A ‘mobile app’ is the software that runs on a mobile device. The adoption of smartphone and tablet devices within the enterprise is growing fast. Mobile devices are particularly prevalent in organisations with mobile, remote and field workers.
A newsline is a dedicated telephone information line updated daily or weekly with organisational news for access by any employee at any time. The two-to-four minute recorded messages are accessed by dialling a toll-free number.
The term webinar is short for ‘web-based seminar’. Webinars are typically presentations shared simultaneously over the web across multiple participants in dispersed locations.
Video production costs have dropped in recent years making video a viable employee communication tactic for most organisations. Video hosting sites such as YouTube, Vimeo and Wistia make it relatively easy for employees to view videos.
Performance dashboards comprise simple visual icons for quickly conveying key data about current organisational performance, similar to dashboards in a car or aeroplane. They provide employees with information to optimize performance.
Podcasts are online audio files available for download or on-demand listening on portable media players and computers. Podcasts are distributed using syndication or RSS feeds so users can subscribe to and download files.
Public Address (PA) systems are communication devices with mixer, amplifier and loudspeakers used to transmit messages around a building or large open space. Simple PA systems can be used in large work areas where employees are doing manual work.
Screensavers deliver real-time messages onto employees’ computer screens. Screensavers let you take advantage of equipment you already have to display visual communications throughout your organisation.
SMS (Short Message Service) and MMS (Multimedia Message Service) are used to send and receive brief messages inexpensively to employees with mobile devices. SMS and MMS enable the organisation to maintain contact with mobile employees.
Social media are online technologies that facilitate interactive, conversation-based and personalised communication on a many-to-many basis. Social media include blogs, wikis, networking sites such as LinkedIn, Facebook and Twitter.
Teleconferences, also referred to as teleseminars, audio conferencing, telephone conferencing and phone conferencing, are the live exchange of information between persons who are remote from one another but linked by a telecommunication system.
Voicemail, sometimes called messagebank, is a centralised system of managing telephone messages for employee groups. A voice message is recorded on employees’ telephones and is accessible via the telephone network.
Webcasts are the transmission of live or pre-recorded presentations via the internet or intranet to any PC connected to the internet/intranet. Webcasts communicate information directly to employee groups of any size in multiple locations.
A website is a collection of informational web pages. They can comprise text, images, videos or other digital assets. Website pages are logically connected according to the users’ communication needs with a consistent look and feel.
Whistleblower hotlines are a communication tactic to identify and address behaviour or practices that may compromise the organisation’s values, standards, policies or procedures.